Phone:+255 710 123 661 Email: sautdarcentre@gmail.com
Phone:+255 710 123 661 Email: sautdarcentre@gmail.com
MC 644

Strategic Corporate Relations

Social Science Research Methodology


Quantitative

Background to Qualitative

Strategies and challenges for research

Quantitative and qualitative approaches


Contrast qualitative and quantitative research designs

Criteria for selecting research design

Research Process

Course ID
MC 644
Level
Graduate
Instructor
Dr. Peter Mataba
Semester
SEMESTER II(YEAR II)
Credit
3

COURSE OBJECTIVES

  •   To enable students to understand a general survey of social science research methods and techniques.
  • To enable students to develop good research proposal and understand the process of conducting research in the field of Mass Communication.

COURSE DESCRIPTION

The course offers a general survey of social science research methods and techniques available to Mass Communication students. The course will acquaint students with major issues of social research methodology and ethical issues in social research. It will deal with introducing students to empirical research qualitative and quantitative methodologies. The course will also cover topics on developing research proposal, generating data in field research, analyzing data and present results.

Time Place Room Date Range Instructor
17hrs – 20hrs Mahenge Block St. Luke Three weeks Fr. Dr.Francis Ng’atigwa