The importance, benefits and advantages of Digital transformation is not only an obvious sensory and intellectual fact but also a must life-engulfing phenomenon with little possibility of escape. Digital transformation helps organizations (and public offices) to keep up with emerging customer/public demands and therefore survive in the face of the future. It allows companies to compete better in an economic environment that is constantly changing in response to technology evolutions. Digital transformation changes the way an organization operates. Systems, processes, workflow, and culture are all part of this process. This transformation affects each level of an organization and brings together data across areas to work together more effectively.
There are various advantages to digitalization including increased efficiency, increased productivity, lower operational costs, improved customer experience, higher agility, enhanced employee morale, improved communication, increased transparency, improved competitive advantage, and faster decision making. Video production and graphics designing is an art that apart from depending on a talent, need to be natured by frequently keeping abreast of the latest technological and other changes in the field.
Thus, this course avails in-service corporate communicators, media practitioners and self-employed video production amateurs, and other interested individuals, an opportunity to fresh up their video production knowledge by polishing their hands on skills in order to live up to the ever changing professional and market realities of the modern world. Also, the course is designed to acquaint beginners with strong skills for creating quality digital video and graphics to suit different purposes and clients. As an added value, the course will equip the participants with Print and Public Relations Hands-on.